Search Infrastructure · 2024
Orbit Growth Engine
Programmatic search platform generating and governing 200k landing pages.
- Organic revenue
- +3.4x
- CAC
- -38%
- Pages retained
- 97%
01 — Overview
What this system is
A programmatic search platform that generates, validates and governs large landing page inventories without quality decay.
02 — Challenge
The constraint that mattered
Scaled page generation historically produced thin inventory that search engines deindexed within a quarter.
03 — Research
How the problem was measured
Log-file analysis mapped crawl budget allocation and identified the template patterns that survived deindexing.
04 — Solution
The approach taken
A content quality gate on the publish path, paired with structured data generation and automated internal linking.
05 — Architecture
System composition
- 01Data layer with entity-level content sourcing
- 02Quality gate on the publish pipeline
- 03Structured data and canonical generation
- 04Internal link graph builder
06 — Development
Delivery model
Pages publish only when they clear uniqueness, depth and entity-coverage thresholds measured at build time.
Audit
Log-file analysis and crawl budget mapping.
Model
Entity schema and content sourcing layer.
Gate
Quality thresholds enforced at publish.
Scale
Staged release across page clusters.
const passes =
uniqueness(page) > 0.72 &&
entityCoverage(page) >= 0.85 &&
wordDepth(page) >= 480
if (!passes) return skipPublish(page, "quality-gate")07 — Features
What shipped
- Entity-driven page generation
- Automated schema markup
- Internal link graph
- Crawl budget monitoring
- Index coverage alerting
08 — Stack
Technology
- Next.js
- Node.js
- PostgreSQL
- Cloudflare
- Python
- Redis
09 — Performance
Measured in production
- Build time
- 6m
- LCP
- 1.1s
- Pages
- 203k
- CLS
- 0.00
10 — Search
SEO outcomes
- Index coverage
- 97%
- Organic clicks
- +412%
- Top-3 keywords
- 2.8k
11 — Gallery
Interface surfaces
- Page templates
- Quality gate
- Link graph
- Coverage dashboard
12 — Impact
Business outcome
Organic acquisition became the largest channel and paid dependency dropped across the following two quarters.
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