Saiful Khan

Building the future through software

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Search Infrastructure · 2024

Orbit Growth Engine

Programmatic search platform generating and governing 200k landing pages.

Product visual
Organic revenue
+3.4x
CAC
-38%
Pages retained
97%

01 — Overview

What this system is

A programmatic search platform that generates, validates and governs large landing page inventories without quality decay.

02 — Challenge

The constraint that mattered

Scaled page generation historically produced thin inventory that search engines deindexed within a quarter.

03 — Research

How the problem was measured

Log-file analysis mapped crawl budget allocation and identified the template patterns that survived deindexing.

04 — Solution

The approach taken

A content quality gate on the publish path, paired with structured data generation and automated internal linking.

05 — Architecture

System composition

  1. 01Data layer with entity-level content sourcing
  2. 02Quality gate on the publish pipeline
  3. 03Structured data and canonical generation
  4. 04Internal link graph builder

06 — Development

Delivery model

Pages publish only when they clear uniqueness, depth and entity-coverage thresholds measured at build time.

  1. Audit

    Log-file analysis and crawl budget mapping.

  2. Model

    Entity schema and content sourcing layer.

  3. Gate

    Quality thresholds enforced at publish.

  4. Scale

    Staged release across page clusters.

const passes =
  uniqueness(page) > 0.72 &&
  entityCoverage(page) >= 0.85 &&
  wordDepth(page) >= 480

if (!passes) return skipPublish(page, "quality-gate")

07 — Features

What shipped

  • Entity-driven page generation
  • Automated schema markup
  • Internal link graph
  • Crawl budget monitoring
  • Index coverage alerting

08 — Stack

Technology

  • Next.js
  • Node.js
  • PostgreSQL
  • Cloudflare
  • Python
  • Redis

09 — Performance

Measured in production

Build time
6m
LCP
1.1s
Pages
203k
CLS
0.00

10 — Search

SEO outcomes

Index coverage
97%
Organic clicks
+412%
Top-3 keywords
2.8k

11 — Gallery

Interface surfaces

  • Page templates
  • Quality gate
  • Link graph
  • Coverage dashboard

12 — Impact

Business outcome

Organic acquisition became the largest channel and paid dependency dropped across the following two quarters.

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