Commerce Infrastructure · 2025
Atlas Commerce
Headless commerce platform serving multi-region catalogues at edge latency.
- Revenue lift
- +31%
- Infra cost
- -42%
- Deploy frequency
- 12x
01 — Overview
What this system is
A headless commerce core replacing a monolithic storefront for a multi-brand retailer operating across nine markets.
02 — Challenge
The constraint that mattered
Catalogue reads were blocking checkout under peak load and every market required its own pricing, tax and content rules.
03 — Research
How the problem was measured
Traffic replay across three peak events isolated the read path as the dominant tail-latency contributor.
04 — Solution
The approach taken
A read-optimised edge catalogue with regional pricing resolution, decoupled from a transactional core that owns checkout.
05 — Architecture
System composition
- 01Edge catalogue cache with per-market invalidation
- 02Transactional core on Postgres with row-level tenancy
- 03Event bus for inventory and price propagation
- 04Composable storefront rendered at the edge
06 — Development
Delivery model
Delivered in fortnightly increments behind flags, with each market cut over independently and rollback available per region.
Discovery
Traffic replay, latency attribution, market rule audit.
Architecture
Read/write split, tenancy model, invalidation contract.
Build
Edge catalogue, pricing engine, storefront blocks.
Cutover
Per-market migration with instant rollback.
export async function resolvePrice(sku: string, market: Market) {
const cached = await edge.get(`price:${market}:${sku}`)
if (cached) return cached
const price = await core.pricing.resolve({ sku, market })
await edge.put(`price:${market}:${sku}`, price, { ttl: 60 })
return price
}07 — Features
What shipped
- Multi-market pricing engine
- Composable storefront blocks
- Realtime inventory sync
- Checkout with idempotent order writes
- Merchandising preview environments
08 — Stack
Technology
- Next.js
- TypeScript
- PostgreSQL
- Redis
- Cloudflare
- Docker
09 — Performance
Measured in production
- LCP
- 0.9s
- TTFB
- 82ms
- Peak RPS
- 14k
- Error rate
- 0.02%
10 — Search
SEO outcomes
- Indexed pages
- 412k
- Organic sessions
- +164%
- CWV pass rate
- 100%
11 — Gallery
Interface surfaces
- Storefront
- Merchandising console
- Pricing engine
- Observability
12 — Impact
Business outcome
Checkout conversion recovered during peak trading and merchandising cycles moved from weekly to same-day.
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